The average buyer visits 4.2 sites and spends over 14 hours choosing a car. AutoDrom puts that journey in one app.
Search, vehicle history, a payment calculator and contact with the seller on one page. Buyer behavior figures come from the project's business plan.
About the project
AutoDrom is a two-sided car marketplace for the US. It connects buyers with new and used car dealers and private sellers across all 50 states. The platform runs as iOS and Android apps and a website, all three on one backend.
The idea follows the path of Auto.ru and Drom.ru, adapted to the American market. It tackles three problems: listings are scattered across many sites, buyers can't see the true cost of ownership, and dealers find AutoTrader and CarGurus expensive and hard to work with.
An ecosystem is built around the purchase itself: parts with store fronts, rentals, car delivery, owner reviews, reliability ratings and a forum.
The app
App store screens: search, vehicle page, partner account.
For buyers
For dealers
Main revenue streams
How the platform earns
The model has six streams, and none should exceed 35% of revenue: dealer subscriptions, paid listing promotion, display ads by impressions and clicks, vehicle history report sales, referral fees from insurers for leads and paid options for private sellers.
According to the business plan a history report costs $2-6 wholesale and sells for $9.99-24.99, a 60-75% gross margin per sale. A private seller posts up to 3 listings free, and promotion costs $9.99 for a week or $19.99 for a month.
Market and competitors
US online auto advertising per the business plan is $15.8B in 2024 growing about 9% a year, automotive lead generation $3.2B, the vehicle history report market $850M. The country has about 18,000 franchised and over 40,000 independent dealers, the direct audience for subscriptions.
95% of buyers research a car online before buying, 67% start searching on a smartphone, 78% of used car buyers check the history, 54% want to see the insurance price right in the listing.
Main competitors: CarGurus, Cars.com, AutoTrader and Carvana. AutoDrom bets on what they don't offer in one place: insurance and total cost of ownership on the listing page, VIN camera scanning, recall checks by VIN and a lower entry price for dealers.
Buyer questions
What's already built?▾
The website and mobile app are in open beta, and app store assets are ready. The full feature set is laid out in a product requirements document.
What documents come with it?▾
The business plan, a marketing plan with a budget by channel, a project overview, the full feature spec, a three-scenario financial model and the brand book.
Where does the launch start?▾
The marketing plan is supply-led: onboard dealers and build up listings first, then scale buyer acquisition. The first audience is independent used car dealers.
Deal terms
What's included
• Source code: website, backend and mobile apps • Brand and App Store assets • Business plan and marketing plan • Project website
The exact scope of the handover is fixed in the agreement.
Price negotiable
0 offers submittedThe price is negotiable. Name your amount and terms: the seller sees your offer and replies to you directly. Other buyers do not see it.
Talk to the owner
Questions, terms and documents stay here, next to the listing. Both sides keep the whole history.
Discuss the deal
Write to the owner right on this page: questions, documents and terms stay in one conversation.
